After taking the time to set up a blog, everyone knows the best way to make it successful is to create great content.
But, what’s the point of spending all this time developing great material if no one reads it? Expanding your audience and building brand awareness should be top priorities if you want your blog to be successful, but doing so can be hard.
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The following tips can help you create a more successful blog and as well as a dedicated community of readers.5 Ways to Build Your Blog Audience & Expand Your BrandClick To Tweet
5 Ways to Build Your Blogging Audience and Expand Your Brand
1 | Update regularly.
When you update your blog regularly, you can drive up the amount of traffic over time. Studies show that blogs with 16 or more posts per month receive over 30 percent more traffic than blogs that post only once per week.
This level of consistency can be tiring, and it may be difficult for you to think up new topics for your blog. HubSpot’s Blog Topic Generator is a useful tool for this. It provides you with a long list of topics to write about so that you can turn out good material more often.
Another great way to think up topics for your blog is using BuzzSumo to determine what type of content is working best for your competitors and performing well on social media. You can also monitor newsworthy topics by setting up Google Alerts and researching them on Google Trends.
2 | Include a wide range of engaging content.
Don’t limit yourself to just writing articles. Ensure that your blog features various types of useful content and encourage your readers to share your posts with their contacts via social media.
These are the most successful types of content for engaging your audience:
Infographics: Attractive and easy to read, infographics can help to increase blog traffic as their visual nature makes them shareable. They also demonstrate that you have expert knowledge on a particular topic, which will establish you as an authority with your brand.
How-To Guides: In-depth how-to guides are highly likely to be shared by your blog readers. Just ensure that your topic is focused and the steps are clearly laid out.
Lists: Lots of readers like posts with numbers in the title (such as this post!) or for example: “The 5 Most Engaging Types of Content.” This type of content is easily digestible in online formats and helps draw people in.
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3 | Maintain a consistent social media presence.
You can spread awareness about your brand by posting links to your blog regularly on the social networks your target audience frequents the most. Different demographics use different social media sites, so you don’t have to post to all networks; find out which ones your target audience uses most and focus on these.
When it comes to posting links to your content on social media, it’s important that your posts go live when your target audience is most likely to read them. These are the optimal times for posting on various social networks to ensure engagement among your blog’s audience:
Facebook: To avoid overloading your followers with content, limit your post to just once or twice a day. When you post at 1 p.m., your post is likely to be shared while posts at 3 p.m. are likely to be clicked by followers.
LinkedIn: Since you’re targeting professionals, aim to post around lunch time (midday) and after work, around 6 p.m.
Twitter: Twitter users are most engaged at the same times as LinkedIn users, at noon and right after common work hours.
Pinterest: Users on this network are most engaged between 8 p.m. and 11 p.m. on Saturdays.
Instagram: With the most consistent engagement rates, Instagram posts perform well at any time of day. There is only a spike in engagement on Mondays.
Posting at least four times a day is ideal for local companies, and 15 times a day is best for brands or bloggers (that’s you!) that want to reach multiple time zones. You can use mobile apps (such as my favorite one, Later) to post at any time of day from virtually anywhere.
Already have your blog up and running and ready to start sharing and promoting allll those blog posts you’ve slaved over? Read more about how I tripled my blog traffic in just 2 weeks!When it comes to building your blog audience, consistency on social media is key.Click To Tweet
4 | Include images.
Blogs that include images receive 94 percent more views than those that don’t feature any pictures. Use a wide range of photographs, diagrams and graphs to make your blog posts more engaging to all readers.
It’s best to include original photographs you have taken yourself, but you can also source images from stock photo sites. There are plenty of free stock image resources available online—you can search and find many of them on Pinterest. Fellow #girlboss blogger, Erika Madden, has a bomb.com post full of her favorite resources for stock photos.
5 | Engage with your readers.
Readers are more likely to share your posts and return to your blog if you engage with them. They will be a much more loyal audience who will help you spread the word about your brand.
Ensure all of your blogs include a call-to-action encouraging readers to comment on your blog or interact with you on social media. Reply to all comments so that your readers feel valued. Ask them which topics they would like you to cover and offer advice.
When it comes to spreading brand awareness for your blog and expanding your audience, maintain consistency. Always provide a high standard of engaging content that you regularly distribute across social networks and you can expect to see your traffic improve over time.Readers are more likely to share your posts and return to your blog if you engage with them.Click To Tweet
What are your favorite ways to engage with your readers? Share your strategies in the comments. 🙂
Faith is a technology blogger with a background in online marketing. She has published a wide range of specialist articles to help bloggers and site owners increase their traffic with content marketing.