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As bloggers, we want to get our best content out there into the Interwebs. And we want our best people (people whose interests align well with our content) to see our stuff.
Enter Pinterest, pretty much a blogger’s holy grail of social media marketing. Pinterest makes it super simple to share content quickly to a large number of people, especially using services like Tailwind.
But you know what would be even more rad? Using Pinterest to make your content go viral.
I know what you’re thinking.
“Well, duh, Bria. That would be awesome, but do you know how hard it is to have your content go viral?”
Yup, I do. I know that doesn’t happen for most people. But I was also really curious how it worked and how those “other” people made it happen. So, I did a little noticing. I’m a noticer. It’s the journalism grad in me. 😉
And I noticed a fairly painless way that others had gone viral on Pinterest, and it didn’t include slaving over their computer for hours a day, pinning away until their fingers went numb. I don’t know if it was their intention to go viral, but it did work for them regardless of their motives. So, I copied what they were doing, and it worked for me, too.
It’s how I got one of my blog posts to go viral on Pinterest and accumulate over 20,000 shares.
With little effort. Can I get an “Amen”?
You know something else I noticed while I was busy noticing things? That people really love quote posts almost as much as they love list posts.
On Pinterest, I saw that a popular lifestyle website had curated a list of their favorite quotes and was sharing these quotes on Pinterest. They had created graphics for each individual quote and were pinning them, and each graphic linked back to that same quote blog post.
This is actually a genius idea.
I tried it for myself, and these are my results.
How I Went Viral on Pinterest Using QuotesThe One Method I Used to Go Viral on Pinterest Click To Tweet
Well, let me ask you a question. Why do you use Pinterest? Obviously, to share your blog posts. But you probably also use Pinterest for two other main reasons: to pin cute outfit inspo and to pin inspirational quotes.
Quotes have insane virality power. Quotes go crazy on Pinterest. There are quotes for every topic imaginable pinned to Pinterest.
But even though quotes are so popular, I didn’t see a lot of other bloggers using them in their posts. I saw a perfect opportunity to get in on the popularity of quotes and make them work in my favor for my own blog.
One of the first posts I ever published on Tendril Wild was “20 Emma Watson Quotes to Empower Your Inner Feminist.” To date, this post has received 23,300 shares, with 23,200 of those shares coming from Pinterest alone.
For this post, I created 20 separate graphic images for each quote and shared each one on Pinterest.
Create a blog post of your favorite quotes on one topic.
I recommend organizing your favorite quotes under the umbrella of one theme, and keep it very specific. I could have gone with my favorite Hermione quotes, or my favorite Emma Watson quotes about acting. Instead of creating a list of your favorite fashion quotes, try creating a list of your favorite Coco Chanel quotes about fashion.
Create graphics for each quote listed in your post.
You’ll more than likely want to create a list of 5-15 quotes so you won’t have to make so many graphics at one time, which can get tedious. I find that, personally, I tend to lose interest in longer list/quote posts if they get too long. If I had it to do over again, I’d probably narrow down my list of quotes to 10 or 15. You live and learn, right?
One thing to mention here: keep your branding and graphics consistent for each quote. I created a template in Canva, which made it easy to knock out 20 identical graphics.
To help your pins go viral on Pinterest, keep your branding consistent. Click To Tweet
Since we’re trying to go viral here, make sure each graphic includes 1) your brand colors and 2) your website name.
If you need more help on creating professional looking graphics for your blog, read more about how I use Canva to create all my blog graphics.
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Share your graphics on Pinterest…over and over again.
As most people do, I have a board on Pinterest dedicated to quotes I love. I pinned all of my quotes from the quote blog post to that board.
The most popular pin from that post has had over 38,000 engagements on Pinterest. What does that mean? Well, it’s Pinterest’s way of saying, “Hey, this pin is important. We should show it to more people.” 38,000 is the number of times someone has engaged with that particular pin (this could mean clicks back to my website, saves to boards, etc.) My pin has also been shown to people on Pinterest almost half a million times since the beginning of this year.
Psst. Here’s the pin I’m talking about:
Aaaand dem stats:
Now when I started this little experiment, I didn’t know I would get such incredible results. I thought there was a good chance I would go viral, but I didn’t know to what extent that would happen. After several of my quote graphics went viral on Pinterest, I noticed people were starting to share them on Instagram as well—without me having to ask! This was definitely an unexpected result; going viral on Pinterest also helped me to gain more exposure on other social media platforms, too. #winwin
Schedule your pins.
A program like Tailwind can help you go viral even faster.
Because quotes are so popular on Pinterest, your quote graphics should begin to take off pretty quickly, although this is somewhat dependent on the topic of your quotes and how much effort you devote to repinning your content.
But it never hurts to give yourself a lil’ added “oomph.”
Tailwind can help with that—it’s the program I use to help circulate my pins on Pinterest and increase my chances of my pins and content being seen by new people. Read all about how I tripled my blog traffic in just two weeks with the help of Tailwind.
Once your pins begin to gain momentum, you’ll find that you won’t have to repin them yourself at all anymore. Other people will be doing that for you. But if you want, you can still schedule your quote pins periodically to keep them going. That’s what I do, but only when I feel like it. 🙂
Optimize your blog post.
Before you go viral, you need to make sure that any virality you gain works for you, not against you. You want to make sure that once people land on your website, they behave how you want them to. This could translate into clicking on a particular link in your blog post, buying a product you’re selling, or subscribing to your email list. Or, your goals may be more technical in nature: maybe you want to go viral to increase your page views and get more eyeballs onto your blog.
Make your viral blog posts work FOR you, not AGAINST you. Click To Tweet
Depending on your goals, you need to make sure your blog post is set up to convert visitors into loyal readers or paying customers. This is true for every single post you write, but it’s especially true when the blog post you write (in this case, a quote blog post) has a higher chance of going viral than your other posts. If your blog post isn’t optimized effectively, your virality could be for a whole lot of nuthin’. You may see a huge increase in traffic, but your bounce rate could suck, for instance, because the people coming from Pinterest just click right off your site after reading your one, viral post.
If you’re not doing something with all the new visitors you’re receiving, that’s a waste of your time and a waste of potential subscribers or money, money, money, muhhh-nayy. MUH-NAYY.
I had to learn this lesson the hard way once I had already gone viral. But I’m sharing my mess ups so that you don’t have to make the same mistakes. I’m just nice like that, I guess.
Basically, your quote blog post needs to be optimized for your (and your readers’) benefit.
Remember, at the end of the day, there’s only one metric that really matters: how many people are actually using your product. Not downloading it, not clicking on it, not trying it for a day. Actually using it. So your viral techniques all need to be aligned toward the goal of increasing the number of actual users. (source)
You don’t have to sell anything to your visitors if that’s not your end goal. If you want to convert all this new traffic into more blog subscribers, make sure you include a sign-up form in your viral blog post. But if you do want to make your viral post profitable, you could include affiliate links in your post. Maybe you wrote about your favorite Coco Chanel quotes on fashion like I mentioned before. Within your post, include affiliate links to your favorite books you’ve read on fashion that you think your readers would also enjoy.
When optimizing your post, keep one thing in mind: your audience. Don’t waste their time with links or forms that aren’t relevant to the main theme of your post. That’s misleading. Don’t include affiliate links in your viral post just to try to make a quick buck. That’s sleazy (and likely won’t work if the links have nothing to do with your topic). Readers can sniff out sketch tactics a mile away. Trust.
Just make sure you’re giving people a reason to stay on your blog once they’re on it.
Make sure you're giving people a reason to stay on your blog once they're on it. Click To Tweet
Read this next: My Favorite Canva Tips & Tricks for Better Graphic Design
Have you ever gone viral on Pinterest? What was your experience? If the above tips were helpful, let me know how they worked for you.
Let’s get to know each other better.